Just in time for Discovery Channel's 10th Annual Shark Week, we are featuring our incredible Shark Bite Espresso.
For those who don't know, for one week every year since 1988 Shark Week has been an intense and solid week of pure and ferocious televised entertainment in the form of non-stop shark related videos and documentaries. Whew! That's quite a sentence!
SO INTENSE. We get pretty pumped up for it and all week long we focus on our amazing Shark Bite Espresso.
Don't be afraid of the name (or logo, for that matter) because Shark Bite Espresso is an incredibly versatile coffee that makes phenomenal drip, french press or espresso coffee. You name it, it can do it.
As an espresso, it perfectly balances nuttiness and fruit in the aroma. It has a clean, crisp, and bright blend of saskatoon berrry, cherry and blackberry overtones with a mild acidity. It is the "lightest" espresso that we offer, as it is a 100% medium-roast blend.
Ba dun, ba dun. Dun dun dun! (click here to listen!)
It's so good... you're gonna need a bigger cup.
Did you know? Our Shark bite Espresso used to be called "Dirt Bag Espresso?" Our master roaster, Josh has an interesting back story about his creation and reasoning behind the name:
"As an avid outdoorsy fly fisher, I used to live as cheaply as I could, so I could afford to do exactly what I wanted to do. It's how I wanted to live my life. The term "dirt bag" is often used in groups like the climbing, mountain biking, and surfing communities and refers to those who just want to live that lifestyle and pursue their passion. I created this blend specifically for enjoying in a bialetti (as it's suitable for that type of stuff), and to reflect that time in my life."
Eventually the name changed because not too many people knew the interesting history and meaning behind the term "dirt bag" (which has, sadly, negative connotations). Plus, sharks eat dirt bags for lunch.
The more you know!
Sharks, espresso, dirt bags, and more. We've got it all.
So come on in to the store on your next visit, pick up a bag of Shark Bite Espresso and celebrate Shark Week in all it's glory.
Because, really, we're jaws here for the coffee. ;)
Insider News, Deep Thoughts, Fun Stuff, Recipes and General Deliciousness from the heart of Cupper's Coffee.