This Diner Joe dark roast coffee has a deep, rich flavour with a vibrant finish, reminiscent of coffee served in small-town diners. Imagine pulling into a dusty parking lot after a long day’s drive. You walk into a classic diner, rich with the aroma of coffee and bacon. Diner Joe is THAT coffee. Just to keep it interesting, Diner Joe has very subtle berry-like undertones. There’s the tiniest hint of toasted coconut in the aroma. It’s a real adventure, worthy of your next road trip. If you’re the kind of person who appreciates caffeine, sarcasm and inappropriate thoughts all wrapped up together, this coffee is for you. *It’s called irony.